Research & Blog

Notes from the Lab

Research, white papers, and thinking on behavioral simulation and Indian consumer intelligence.

W
12 Mar 2026

Why We Built a Behavioral Simulation Engine for India

Traditional survey panels miss the cultural nuance that drives purchase decisions in India. Here's how 18-dimension behavioral simulation changes that.

behavioral-simulation india product
A
Research 10 Mar 2026

Aspiration-Permission Tension: The Hidden Force Behind Indian Purchase Decisions

Why 62% purchase intent doesn't mean 62% will buy. Understanding the gap between what Indian consumers want and what their household allows.

behavioral-simulation india consumer-psychology

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From the lab

Why We Built a Behavioral Simulation Engine for IndiaAspiration-Permission Tension: The Hidden Force Behind Indian Purchase Decisions