Methodology
How Negenco works
From a 2-minute brief to purchase intent, segment breakdowns, and a mechanistic synthesis — powered by behavioral simulation.
01
Describe your concept
Product name, brand, key claim, price point, and target channel. No deck needed.
02
Agents evaluate in real time
100–500 synthetic Indian consumers — sampled across city tier, SEC class, life stage, and 14 psychological dimensions — evaluate your concept concurrently.
03
Get the why, not just the what
Purchase intent broken down by SEC, city, and life stage. Pipeline dropout rates at each of 4 gates. And a Claude Sonnet synthesis explaining mechanistically why agents rejected or bought.